Aldi will increase their premium range to facilitate the demands of current shoppers. The discount grocery retailer that has been experiencing a growth trajectory over the past 2 years will grow their product line by a further 150 to 1,500.
Aldi currently operates 132 stores across Ireland. They will expand their premium range by a third, capitalising on renewed consumer confidence. Sales of their ‘Specially Selected’ premium range had experienced sales growth of 24% in 2015.
Aldi will expand their total number of product lines by 150 to 1,500 which will include a one-third expansion in ‘Specially Selected’, Aldi’s premium line. The majority of these will be in yogurt drinks, wines, cooking sauces and deserts.