Kantar Worldpanel have realised the supermarket figures for the 12 weeks ending October 9th. The figures are illustrative of Dunnes Stores success, which are now Ireland’s second favourite retailer. SuperValu retain top spot with further sales growth of 2.9% and command a 22.4% overall market share.
- Tesco have a market share of 21.6% with volume sales increasing.
- Lidl has increased its share of the market to 11.6%, with sales growth of 5.1%.
- The average Lidl shopper visited the retailer 11 times over the past quarter.
- Aldi enjoyed the strongest growth in this period with sales 6.6% higher than last year and growing their share of the market to 11.4%.
David Berry, director of Kantar Worldpanel said ‘’The biggest factor driving growth for Dunnes over the past year has been an increase in the size of the average shopping trip, which has grown by €3 to €38.10.The retailer with the next largest trip size is Aldi, where shoppers part with €25.10 on average – €13 less than at Dunnes’’
All figures from Kantar Worldpanel.