Produced by Checkout magazine and in association with Nielson, the Checkout Top 100 Brands is an accumulative account of the top brands purchased by Irish consumers. What is encouraging is that three of the top five brands are Irish products and illustrating brand loyalty amongst Irish consumers.
Furthermore, a number of Irish brands have made considerable movement. The likes of Jacobs, Club Soft Drinks, Irish Pride, Pat the Baker, Miwadi and Dairygold have all achieved their highest positions to date.
The collection of the top 100 brands in Ireland is based on branded value sales collected across the Irish grocery sector and thus making it the most accurate reflection of the biggest selling brands across Ireland. Sales performance is measured across 6,500 brands with over 200 product classes compiled in the report.
The biggest mover this year was Carrolls Meats which rose 41 places and currently sits at 72nd place. A total of 24 brands moved an impressive 5 places or more.
Checkout Top 100 Brands 2015
|4||Cadburys Dairy Milk|