Figures released by Kantar Worldwide show that SuperValu have capitalised on strides made throughout the year and have cemented themselves as top in the supermarket wars. In the week ending December 6th it shows the Irish Grocery retailer has a 24.7% stake of overall market share and experienced sales growth of 3.7% in the 12 weeks previous to December 6th.
Discount German retailer Lidl have experienced the highest level of sales growth in the same 12 week period, registering double digit sales of 10.6% with equates to 37,000 extra shoppers in store. Dunnes Stores have also continued to show considerable growth with an overall market share of 23.8%.
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Managing Director of SuperValu, Martin Kelleher said ‘’ We are able to differentiate ourselves from the competition with unique selling points like having butchers in every store to provide expert advice, providing locally produced Food Academy products and an unrivalled level of customer service.’’