SuperValu has regained their top spot in the supermarket rankings, pitching Tesco by .5%. SuperValu comprise a market share of 24.6% with Tesco ranking second with 24.1%. The results are based on the 12 weeks till November 8th, with Kantar Worldpanel detailing the figures.
SuperValu had previously held the top spot in the 12 weeks leading up till March 29th 2015. Director of Kantar Worldwide David Berry noted that SuperValu are ‘encouraging more repeat shopping trips. The average consumer has visited the retailer on two additional occasions and spent an extra €16 over the past quarter when compared with last year’.
Lidl outperformed all competitors with sales growth of 11.2% and were the only supermarket to boast double digit growth, resulting in an overall market share of 8.7%.
Berry furthered ‘The grocery market is arguably the most competitive retail sector and the latest figures emphasise this, with the three biggest retailers each within one percentage point of each other’.