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Kantar Worldpanel have released the figures for the grocery market share for end of January 2016. In a reoccurring theme, SuperValu have topped the figures commanding the largest market share of Irish consumers. In an area of tiny margins, Dunnes Stores have gained .1% with SuperValu and Tesco dipping marginally.

Insights Director at Kantar Worldpanel Georgieann Harrington said ‘’ Consumers have been spending more on their grocery shopping than this time last year’’.

  • SuperValu remain in first place per market share, capturing 25% of the grocery market, with sales growth of 4.4%.
  • Tesco remain second with substantial sales growth of 1.1%. This accounts for the retail giant’s most positive performance in the Irish market since November 2012.
  • Dunnes enjoyed the strongest rate of growth of the top-three supermarkets with sales up 5.1% compared with last year.
  • Lidl are the big winners, seeing double-digit growth in their sales figures for the fourth consecutive quarter.


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