SuperValu, Ireland’s largest supermarket is to open five stores and create 350 new jobs this year in a €28 million investment. With sales totalling over €2.6 billion last year, SuperValu surpassed a 25% market share and their fresh food leadership strategy was a core driver in its performance last year.
Managing Director of SuperValu, Martin Kelleher said “We are pleased to announce that we have achieved a new sales milestone in what is a highly competitive marketplace. The fact that we are the largest grocery retailer in Ireland clearly illustrates that we have the best offer in the market, with consumers responding to our commitment to fresh food leadership and opting for locally-sourced, quality Irish food and in-store expertise.’’
Furthermore, SuperValu’s ascent continued as their online sales grew by 32% in the first six months of 2015 and website visits on mobile grew by 37%.