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Global makeup brand Urban Decay have released the official opening date for their first Irish store.

The beauty brand, which has become a cult favourite due to the success of their ‘Naked’ eyeshadow palettes, have announced their new Dublin store will open for business on the 22nd June.

The brand new store will be located on Grafton Street and will be the first stand-alone Urban Decay store in Ireland. Urban Decay, owned by parent company L’Oréal, announced back in February it would be taking over premises on Dublin’s Grafton Street. The makeup store will take over two floors of the building next door to Londis on Grafton Street which the brand will sublet from Three.

The brand operates out of several concessions around Dublin, including within several Debenhams department stores already but this dedicated outlet is being described as a ‘beauty hangout.’

A spokesperson’s for the brand has said “a UD Lounge on the first floor, which houses a ring of light selfie wall. The interactive screens allow you to share photos in store and on your own phone. You can also upload photos of your new look online, and on an Instagram screen on the ground floor.”

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